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Latest updated Test MC-101 Dumps Free | Easy To Study and Pass Exam at first attempt & Hot Salesforce Salesforce Certified Marketing Cloud Engagement Foundations

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Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q102-Q107):

NEW QUESTION # 102
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
* The two content versions will need to be evaluated on performance.
* The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. Dynamic Content
B. HTML Content
C. A/B Test Content

Answer: C

Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B. Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

NEW QUESTION # 103
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

A. Ensure transactional message subject lines are promotional.
B. Capture explicit consent from users.
C. Make sure that subject lines are ambiguous and general.

Answer: B

Explanation:
In the context of sending unsolicited emails, best practices dictate the importance of capturing explicit consent from users. This means that individuals should knowingly and willingly agree to receive emails from a brand or company, typically through an opt-in mechanism. Explicit consent ensures that recipients are interested in the content being sent to them, which significantly reduces the likelihood of complaints and the risk of emails being blocked by Internet Service Providers (ISPs).
Obtaining explicit consent is not only a best practice but also a requirement under various data protection and privacy laws, such as GDPR in Europe. These regulations mandate clear and affirmative consent for receiving marketing communications, thereby protecting users from unsolicited emails and enhancing the integrity of email marketing practices.
References: Best practices and regulatory compliance guidelines, such as those outlined in GDPR and other email marketing regulations, emphasize the importance of explicit consent in building a healthy email list and maintaining positive engagement with recipients.

NEW QUESTION # 104
A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?

A. Decision Split
B. A/B Test
C. Path Optimizer

Answer: B

Explanation:
To test which subject line results in the most email opens for the first email sent in an abandoned cart journey, the marketing associate should utilize the A/B Test feature in Journey Builder. This feature allows for the creation of different versions of an email with varying subject lines, which can then be tested on a segment of the journey's audience. The version that performs the best in terms of open rate can be determined through this test, and that subject line can then be used for the remainder of the journey's audience to optimize engagement.

NEW QUESTION # 105
DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.
Which fields should DR require prior to the form being submitted?

A. Contact's Name, Email Address, Phone Number, and Preferences
B. Contact's Name, Email Address, and Communication Opt-In
C. Contact's Name, Email Address, and Mailing Address

Answer: B

Explanation:
When creating a Smart Capture form using CloudPages in Salesforce Marketing Cloud, it's important to focus on fields that are essential for both compliance and personalization. For DreamHouse Realty (DR), requiring only necessary information aligns with best practices, focusing on what's critical for both data utility and user experience.
* Purpose of Required Fields:
* Contact's Name: This is necessary to personalize communications, a best practice for enhancing engagement.
* Email Address: As the primary contact method in email marketing, this field is critical for delivering communications.
* Communication Opt-In: According to data privacy laws and Salesforce Marketing Cloud best practices, it's essential to include an opt-in field to ensure compliance with permission-based marketing regulations (e.g., GDPR, CAN-SPAM). This is a pivotal aspect of responsible marketing and protects DR from potential compliance issues.
* Why Other Options are Not Ideal:
* Phone Number and Preferences: Although valuable for segmentation, they are not necessarily required to capture initial consent and could deter form completion due to the excess information requested.
* Mailing Address: Similar to phone numbers, this may not be essential for initial communication via email and can be collected at a later stage if needed.
* Salesforce Marketing Cloud Documentation References:
* Salesforce Marketing Cloud recommends collecting minimal information upfront to encourage form completion and increase opt-in rates. More details can be gathered progressively through ongoing engagement (reference: Salesforce Help - Smart Capture Forms).
* Explicit opt-in consent fields are often highlighted within Salesforce's guidelines for GDPR compliance and responsible data management practices (reference: Salesforce Compliance - GDPR).
Requiring Contact's Name, Email Address, and Communication Opt-In ensures that DreamHouse Realty collects sufficient information for compliance and personalization without overwhelming the user with unnecessary fields on the initial form.

NEW QUESTION # 106
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?

A. Bounce
B. Held
C. Wrong email

Answer: B

Explanation:
The "Held" email send status explains why the most recent email failed to send when all contacts are subscribed and there are no issues with the email build. The Held status is applied to email addresses that have previously resulted in a hard bounce or repeatedly soft bounced. Salesforce Marketing Cloud automatically holds these emails back from sending to prevent damage to sender reputation and to maintain high deliverability standards. This is a protective measure taken by the system.

NEW QUESTION # 107
......

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