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Excellect AD0-E560 Pass Rate, Test AD0-E560 Simulator Free

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Adobe Marketo Engage Architect Master Sample Questions (Q12-Q17):

NEW QUESTION # 12
What methods can be used to track attribution in Marketo? (Choose two)

A. Creating Static Lists
B. Use of Program Tags
C. Integration with CRM
D. Adjusting Smart Campaign Filters

Answer: B,C

NEW QUESTION # 13
Which stakeholders are essential for implementing a Marketo project? (Choose two)

A. Campaign Specialist
B. Marketing Operations Manager
C. Customer Support Agent
D. Business Strategist

Answer: B,D

NEW QUESTION # 14
A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A. Will E-Commerce use a default integration for order data and billing?
B. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
C. Will E-Commerce share billing data to the Company object in Marketo?
D. Will E-Commerce share order data with Marketo via a Custom Object?

Answer: C

NEW QUESTION # 15
What is the best practice to avoid workflow redundancies in Marketo?

A. Regularly auditing workflow logic
B. Using static lists for all segmentation
C. Consolidating workflows into one global campaign
D. Automating all batch campaigns

Answer: A

NEW QUESTION # 16
A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A. Leads that are recycled cannot re-enter the Revenue Cycle Model stages
B. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
C. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
D. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

Answer: B

NEW QUESTION # 17
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